Privacy Policy
Last updated: 21 October 2026
Float Insure is a fictional company. It was made up by Subcontext to show what its platform can do, and this website is a demonstration. Float Insure is not a real business: it is not registered at Companies House or with the Information Commissioner's Office, it is not authorised or regulated by the Financial Conduct Authority, and it is not an insurer or a broker. No insurance is sold here. No quote is a real offer, no policy is ever issued, and no money is ever taken (payments run in a test mode that can't charge a card or bank account). "Example Re", the reinsurer named on this site, is fictional too.
What really happens to the information you enter
Although Float Insure is fictional, the website, the chat assistant, the text messages, emails and calls are real, and so is anything you type or say into them. That information is handled by the company that built this demonstration:
- Subcontext Ltd, registered in England and Wales, Company No. 17019645
- Registered office: 124 City Road, London, EC1V 2NX
- Contact: hello@subcontext.com
Because there is no real Float Insure behind the demonstration, Subcontext decides how that information is used, and is responsible for it. How the platform handles it (what is collected, how the AI assistant works, which suppliers help run it, where it is kept, how long for, and your rights) is set out in the Subcontext Consumer Notice.
Please use made-up details. You can try every part of the journey with an invented name, date of birth and answers. Please don't enter real health information or real bank or card details: they aren't needed, and nothing you enter buys anything.
To ask what's held about you, or to have it deleted, email hello@subcontext.com. If you're unhappy with how your information has been handled, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
An example: the privacy policy a real insurer would publish
The rest of this page is an illustration. It shows the kind of privacy policy a real insurer selling cover through a journey like this one would publish. In it, "we" means the fictional Float Insure. None of it describes a real company, and the rights it describes are exercised with Subcontext, as set out above.
Who we are
Float Insure would be the data controller for the information it collects to quote for, sell and administer cover. A real insurer would give its registered name and number, its registered office, its FCA firm reference number and its ICO registration here. Float Insure has none of these, because it doesn't exist.
Other organisations would handle your information too: the insurers and reinsurers who underwrite the cover, each a controller for its own purposes, and Subcontext, the technology provider, running the journey as a processor on the insurer's instructions.
The information we collect
Information you give us during the journey:
- Identity and contact details: your first name and postcode early on, then your full name, date of birth, email address, phone number and home address.
- Your reasons for seeking cover: a free-text answer to "what's got you thinking about cover?", and anything else you tell us in the conversation.
- Cover details: the amount of cover and the term you want, and your age.
- Health and lifestyle information: to give you an accurate quote and arrange cover, we ask about things like your height and weight, medical history, whether you're waiting for any test results, recent symptoms, nicotine or smoking use, and whether your work involves particular hazards. This is special category data (see below).
- Payment and bank details: if you go ahead, your Direct Debit details and card details. Card details are entered directly into the payment provider's secure form.
Information collected automatically, such as your IP address, device and browser, session identifiers stored in your browser, usage and security logs, and a transcript of your conversation, which may contain anything you type into the chat.
Information from other sources, such as address and phone-number checks, the insurer, and fraud-prevention and anti-money-laundering checks.
Health and other special category data
Health and lifestyle answers are "special category" data under UK GDPR and get extra protection. A real insurer would collect them only to assess your application, give an accurate quote, and arrange and administer your cover, relying on your explicit consent (UK GDPR Article 9(2)(a)), which you can withdraw at any time, and/or the insurance condition (Data Protection Act 2018, Schedule 1, Part 2).
How and why we use your information
| What we use it for | Lawful basis |
|---|---|
| Giving you a quote and processing your application | Performance of a contract (and steps to enter one) |
| Arranging, setting up and administering your policy and Direct Debit | Contract; legal obligation |
| Health and lifestyle assessment for underwriting | Explicit consent and/or the insurance condition |
| Keeping the service secure, preventing fraud and improving it | Legitimate interests |
| Meeting regulatory obligations (FCA, anti-money-laundering, complaints) | Legal obligation |
| Sending you marketing, or recording calls where optional | Consent |
Automated processing and AI
- Indicative quotes are worked out automatically from the information you give.
- The AI assistant that guides the chat is powered by a third-party AI model and processes your messages, which may include health information.
- You can always ask to speak to a person. Where a decision would significantly affect you, you have the right to have a person review it, to give your point of view and to contest it.
Who we share your information with
Only as needed to provide and administer your cover: the insurers and reinsurers who underwrite the policy; the technology provider and the suppliers it uses (listed in the Subcontext Consumer Notice); regulators, law enforcement and fraud-prevention agencies where the law requires or allows it; and professional advisers where necessary. Your information isn't sold, and the journey uses no third-party advertising trackers.
Sending data outside the UK
Some suppliers may process data outside the UK. Where they do, it is protected by appropriate safeguards such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or a UK adequacy decision.
Cookies and similar technologies
The journey uses your browser's local storage to hold a session token and a visitor identifier. These are strictly necessary to keep your conversation connected, and aren't used for advertising or tracking you across sites.
Marketing and your preferences
You'd only get marketing if you agreed to it, and you could opt out at any time: with the unsubscribe link in any email, by replying STOP to a text, or by getting in touch. Opting out of marketing doesn't stop service messages about a policy you hold.
How long we keep your information
A real insurer would keep policy records for as long as insurance and financial regulation requires, typically around 6 years after the cover ends, and quotes or applications that didn't go ahead for a shorter period, around 2 years.
Your rights
Under UK GDPR you have the right to access your information, to have it corrected or deleted, to restrict or object to how it's used, to data portability, to withdraw consent where it's relied on (including for health data and marketing), and rights about automated decisions, including asking for a person to review one. For this demonstration, exercise them with Subcontext at hello@subcontext.com.
Children
The service is meant for adults aged 18 or over.
Changes to this policy
The "last updated" date at the top shows the current version.